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omak's avatar

It's definitely not a good strategy for long-standing brands (more likely to convert low LTV customers with low brand loyalty), but for short-sighted brands or fads, I can see why they take the risks for clicks. But honestly, my bigger concern with sponsoring these types of influencers is that it encourages and incentives this type of culture and behavior and society, which is not the most productive path 👀.

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Dave Friedman's avatar

It seems to me that brands/companies take on huge risk by associating with unknown personalities. Nike really lucked out with MJ back in the mid-80s. What if he was a flake, or worse, controversial? Granted, different time, etc., but the risk was still there and it somehow worked out for both parties. Probably something to be learned from how (if?) Nike did due diligence on him before signing him?

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