Years ago, I was out to dinner with friends. I excused myself to the bathroom. Over the urinal was a digital display, cycling through ads. Local car dealership, local roofer, etc.
I thought it was silly. Who'd pay to advertise over a urinal? And who would such advertising work on?
Of course, years later, the same company responsible for that display has since expanded into what seems like every bathroom across Northern Illinois. Ads everywhere. And it's a beautifully simple model. At the urinal, there's nothing else to give your attention to than what's directly ahead. The displays are a relatively minimal fixed cost with a (I'm guessing) reasonably long useful life. They can be updated remotely. The bars and restaurants take a cut. The company running them takes the lion's share to reinvest and expand, conquering, building a urinal advertising dynasty.
Really liked the post. Makes you wonder how the culture on the internet shifts if companies don't have to monetize users with ads.
Years ago, I was out to dinner with friends. I excused myself to the bathroom. Over the urinal was a digital display, cycling through ads. Local car dealership, local roofer, etc.
I thought it was silly. Who'd pay to advertise over a urinal? And who would such advertising work on?
Of course, years later, the same company responsible for that display has since expanded into what seems like every bathroom across Northern Illinois. Ads everywhere. And it's a beautifully simple model. At the urinal, there's nothing else to give your attention to than what's directly ahead. The displays are a relatively minimal fixed cost with a (I'm guessing) reasonably long useful life. They can be updated remotely. The bars and restaurants take a cut. The company running them takes the lion's share to reinvest and expand, conquering, building a urinal advertising dynasty.
Super interesting about OOH ads! Thanks for the article