Adam, this is rad. I'm NOT a creative, but perhaps creative adjacent. I am the analyst and pragmatic campaigner. I have process because it HELPS my ability to run a better campaign. That said, I'm always asking myself "am I wrong?". I love working with creative teams (they are fun) and long ago realized they operate in a different realm from what I do. I often tell them "My job is to stay the F out of your way and let you do your thing." But you words have me re-evaluating myself again. And that is good. (Love the Seinfeld comments on McKinsey).
Something I've noticed with technophiles and AI advocates. They always talk about how artists can't keep up with AI. AI will always be able to out produce an artist. As if art is something that should be mass produced.
> On your team, if someone didn’t follow a process properly but still produced results, do you really care? Are you trying to dictate the steps your team takes, inserting things like AI in places you think it makes sense because you read it in a white paper or McKinsey told you to? If yes, you’re a bureaucrat, a sad excuse for a manager and focused on the wrong things.
Bureaucrats care about *how* things get done, not *what* gets done. It's been true forever, but over the past 20 years in tech it's been too easy for bureaucrats to manage to "how" and end up with a good "what" because of macro market trends they had nothing to do with. That's getting exposed now.
Adam, this is rad. I'm NOT a creative, but perhaps creative adjacent. I am the analyst and pragmatic campaigner. I have process because it HELPS my ability to run a better campaign. That said, I'm always asking myself "am I wrong?". I love working with creative teams (they are fun) and long ago realized they operate in a different realm from what I do. I often tell them "My job is to stay the F out of your way and let you do your thing." But you words have me re-evaluating myself again. And that is good. (Love the Seinfeld comments on McKinsey).
Something I've noticed with technophiles and AI advocates. They always talk about how artists can't keep up with AI. AI will always be able to out produce an artist. As if art is something that should be mass produced.
They are very lost
> On your team, if someone didn’t follow a process properly but still produced results, do you really care? Are you trying to dictate the steps your team takes, inserting things like AI in places you think it makes sense because you read it in a white paper or McKinsey told you to? If yes, you’re a bureaucrat, a sad excuse for a manager and focused on the wrong things.
Bureaucrats care about *how* things get done, not *what* gets done. It's been true forever, but over the past 20 years in tech it's been too easy for bureaucrats to manage to "how" and end up with a good "what" because of macro market trends they had nothing to do with. That's getting exposed now.