i'm Christian, but not offended. i do disagree with a couple things however:
1. "Religion fights change to keep itself relevant by updating or changing its messages, its appearance and the manner it spreads."
when a religion changes its message or appearance, it is no longer representative of the original ideas. this is a negative signal for True Believers. and before someone says muhh Martin Luther, remember that (r)evolution wasn't devised on the inside by the clergy (exec team).
2. lesson to "Cultivate a mission and sense of purpose"
sure, brands can and should do this, but religion can never be matched here because religion is a set of beliefs about your eternal wellbeing. what happens after you die? no brand should, or will, ever be able to claim benefits in the afterlife. so in this sense, religion is immune to churn. it's perhaps the only "biz" or "product" without churn. in fact religion is* the churn. it's what happens when you die. so brands should not try too hard to mimic something on another level.
to your point though. maybe the best strategy is to sell products to religious people. attach yourself to a religion, but do not try to be one. league of their own
Fun and intriguing at the same time. There is a book whose title - translated into English - summarizes very well what you have said, it is called 'Jesus washes whiter'. Apart from the irony and the book which I feel like this issue provides insights from a marketing perspective on the activities of different religions, I think that in a secular way (which in this case is really funny!) one can take inspiration and abstract a framework to be applied to the analysis of many communities around a brand, in which - and this is another very interesting point - everything starts not only from the strong belief, but also in the great relevance of relational perspectives.
I think of religion as the societal law in ancient times marketed really well to increase its adoption and to help maintain societal and mental stability. I really enjoyed reading your views and somewhat always thought the same.
In the case of Martin Luther the marketing was quite literally nailed.
Selling ideas is the hardest kind of marketing! All ideas are equivalent, so getting your idea to stand out and stick is extremely hard.
i'm Christian, but not offended. i do disagree with a couple things however:
1. "Religion fights change to keep itself relevant by updating or changing its messages, its appearance and the manner it spreads."
when a religion changes its message or appearance, it is no longer representative of the original ideas. this is a negative signal for True Believers. and before someone says muhh Martin Luther, remember that (r)evolution wasn't devised on the inside by the clergy (exec team).
2. lesson to "Cultivate a mission and sense of purpose"
sure, brands can and should do this, but religion can never be matched here because religion is a set of beliefs about your eternal wellbeing. what happens after you die? no brand should, or will, ever be able to claim benefits in the afterlife. so in this sense, religion is immune to churn. it's perhaps the only "biz" or "product" without churn. in fact religion is* the churn. it's what happens when you die. so brands should not try too hard to mimic something on another level.
to your point though. maybe the best strategy is to sell products to religious people. attach yourself to a religion, but do not try to be one. league of their own
A life of perfection makes for good marketing, even if entirely by accident.
Fun and intriguing at the same time. There is a book whose title - translated into English - summarizes very well what you have said, it is called 'Jesus washes whiter'. Apart from the irony and the book which I feel like this issue provides insights from a marketing perspective on the activities of different religions, I think that in a secular way (which in this case is really funny!) one can take inspiration and abstract a framework to be applied to the analysis of many communities around a brand, in which - and this is another very interesting point - everything starts not only from the strong belief, but also in the great relevance of relational perspectives.
Brilliant— and not just in the British sense 🤪 I’m in the music business. Singer Songwriters. I want them all to read this… Thanks so much! ❤️
They were also the original franchise. Setting up branches with real estate around the world, and sending fees back to HQ.
I think of religion as the societal law in ancient times marketed really well to increase its adoption and to help maintain societal and mental stability. I really enjoyed reading your views and somewhat always thought the same.