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I think this is the line that stood out the most for me, "A captivating style serves as an initial attraction, but substance prolongs the connection." Because when so many content creators start out, we're told to consider our brand, even if we don't know yet what we, or our work, stands for. Your line though, and indeed this whole essay, should be what new creators are told.

Great piece, I'm glad I read it!

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thanks Carolyn!

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Your writing speaks to me. This piece has validated how I am approaching the less than artistic world of finance.

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this is great

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Well said! Sometimes the most beautiful things are those that are also most functional.

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