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Ralph Grabowski's avatar

Context is why concert-goers want the band to play its hits: it's the familiarity with certain songs that creates the attachment to the band.

I had a friend say he'd go to a Blue Oyster Cult concert just to hear 'Don't Fear the Reaper'.

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Gerard Dawson's avatar

As an example from the ad world, this post is reminding me of the trend to throw in something absurd, out of place, or intentionally out of context into TV and YouTube ads. Of course it's a way to get attention and fight banner blindness, but it also speaks to advertisers knowing that context is not the expectation. Out of context has become the tactic, which makes me agree with your point about reaching peak context-free, and the desire for more returning.

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