As an example from the ad world, this post is reminding me of the trend to throw in something absurd, out of place, or intentionally out of context into TV and YouTube ads. Of course it's a way to get attention and fight banner blindness, but it also speaks to advertisers knowing that context is not the expectation. Out of context has become the tactic, which makes me agree with your point about reaching peak context-free, and the desire for more returning.
How do you connect context and meaning? My current thinking is we generate meaning for ourselves based on the story we create weaving together the facts of our life (context). We can create some meaning based on that.
It's like dating. We've atomized candidates and removed them from the context that made them shine and attractive. There's not as much of a story or magic like before. We talk about a modern crisis of anxiety and depression; that's also a crises of lack of meaning and context in life.
Insightful read! In world where the attention span is severely reduced due to 15 seconds video AI can still thrive. But i believe things are about to change soon.
As an example from the ad world, this post is reminding me of the trend to throw in something absurd, out of place, or intentionally out of context into TV and YouTube ads. Of course it's a way to get attention and fight banner blindness, but it also speaks to advertisers knowing that context is not the expectation. Out of context has become the tactic, which makes me agree with your point about reaching peak context-free, and the desire for more returning.
Context is why concert-goers want the band to play its hits: it's the familiarity with certain songs that creates the attachment to the band.
I had a friend say he'd go to a Blue Oyster Cult concert just to hear 'Don't Fear the Reaper'.
How do you connect context and meaning? My current thinking is we generate meaning for ourselves based on the story we create weaving together the facts of our life (context). We can create some meaning based on that.
It's like dating. We've atomized candidates and removed them from the context that made them shine and attractive. There's not as much of a story or magic like before. We talk about a modern crisis of anxiety and depression; that's also a crises of lack of meaning and context in life.
Insightful read! In world where the attention span is severely reduced due to 15 seconds video AI can still thrive. But i believe things are about to change soon.