Yes email all we have left. You could also go into detail about how Facebook is killing itself by suddenly banning accounts (where it was once wide enough to give 15 or 30 day bans if a user posted something they didn't want them to post), since they run their company on AI now. We lost two editor accounts for our 1.5 million user anime page, and just lost our Insta account because they can't handle normal, garden-variety anime memes without their AI thinking the content is CP. And this will push more than one company out of business by next year.
Facebook nuked a 50K user community I had many years ago without explanation, and I had no recourse - so I feel your pain. The only use of that product for me is for my local community where I live and seeing friends and family a bit. It's a shame they ruined the scaled aspects of it for people like us who used it differently. Hopefully we've all learned a lesson here.
Love this, and I preach it to all my clients. Email is the backbone of our marketing, but the content better be genuinely useful.
Throw in a decent website, some earned media (doesn't have to be a ton), paid ads if needed, and maybe 2 social media accounts, and that's a good start.
To be clear, I am talking about for medium-sized advocacy groups, think tanks, or law firms-- not giant pharma or fashion companies. :)
Which email claims? That it's low quality? Of course, that is on the user and easily fixed as you note. Just unsubscribe from things that don't provide value
Yes email all we have left. You could also go into detail about how Facebook is killing itself by suddenly banning accounts (where it was once wide enough to give 15 or 30 day bans if a user posted something they didn't want them to post), since they run their company on AI now. We lost two editor accounts for our 1.5 million user anime page, and just lost our Insta account because they can't handle normal, garden-variety anime memes without their AI thinking the content is CP. And this will push more than one company out of business by next year.
Facebook nuked a 50K user community I had many years ago without explanation, and I had no recourse - so I feel your pain. The only use of that product for me is for my local community where I live and seeing friends and family a bit. It's a shame they ruined the scaled aspects of it for people like us who used it differently. Hopefully we've all learned a lesson here.
Love this, and I preach it to all my clients. Email is the backbone of our marketing, but the content better be genuinely useful.
Throw in a decent website, some earned media (doesn't have to be a ton), paid ads if needed, and maybe 2 social media accounts, and that's a good start.
To be clear, I am talking about for medium-sized advocacy groups, think tanks, or law firms-- not giant pharma or fashion companies. :)
Also shameless plug for my startup - AdQuick offers OOH ads that are free of algos and big tech - you directly reach real people, no webspam, bots or fake impressions. Marketers are smart and realize this channel matters - we are seeing ATH investments for a reason: https://oaaa.org/news/out-of-home-advertising-revenue-surpasses-9-billion-highest-revenue-volume-to-date/
I don’t really understand email claims…very easy to block domains from sending you email. Maybe most people don’t do this so the spam gets through…
Which email claims? That it's low quality? Of course, that is on the user and easily fixed as you note. Just unsubscribe from things that don't provide value
I mean the claim that it’s a viable channel for customer acquisition. But maybe I’m just different from most people.
It's the highest conversion channel for most companies
Why does mailchimp and kit still suck tho
IDK use Substack or Beehiiv for personal and Loops for work (all way better tools, I use them)
Looks like brand marketing is going to have the last laugh after all. Hardy har, har, har.